In this edit I have used the last edit, which will be the base of my final edit and added statistics/ quotes from advertising campaigns. To get these words/ phrases I looked on skincare product websites and observed how they used these sentences to grab their customers, and sometimes these can be exaggerated.
Phrases I have used included are-
- For a radiant glow
- Luxurious
- Moisturises all day long
- Powerful anti-ageing effects
- Hydrates skin for firmer appearance
- Easily absorbed
- 70% of women agree
I think most of these phrases are predictable when looking into advertisements.
I have placed them in all of the eyes in my edit, showing that the viewers take these phrases in and are often seduced by them.
Another experiment using text...
This time I have added the text to the black background, this has made the background more key. The phrases stand out. However I'm not sure it has the same effect as the first text edit, as it doesn't come over as corruptive.
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