For my final outcome I wanted an image that was bold and delivered the message I wanted. The message I wanted to get across is that viewers are being manipulated when viewing skincare ads through a perfect perception of beauty which is false, because of the post production used to get flawless facial features.
There are many flaws with skincare ads for example...
- Women models are being manipulated through what photographers/ editors to in post production, and sometimes the models are unaware of this
- Women look at themselves in different way because of the way these models look, it can spark insecurity
- Men have a high expectation of how women should look
- Perception of "perfection" and beauty changes through time
This is my chosen final photoshop composite. In the previous post I posted all of the choices for my final, I then asked for some advice on which to pick on our Facebook page, the overall favourite was this one. I like this edit because of the following...
- I have included quotes/ statistics/ phrases that are frequently used by skincare product campaigns. In the original edit these phrases were a lot more bold. I have applied a smaller transparency of the text layers, for my final because I don't want it to control the viewers gaze.
- The lazers have worked well in showing the destructive nature of viewing these adverts
- The use of the distort and perspective tool has made it look as the eye balls are looking at the ad
- The barcode shows viewers identitys are being covered distorted through the falseness of the ads
- Barbed wire evokes a danger/ the controlling nature of these ads
- Black background helps to create a bold overall image
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