I recently had a look at this article found when I researched the idea of women in advertising being manipulated for persuasion purposes.The article talks about how no advertising campaign today goes without having some kind of retouching using Photoshop or other editing software. It also talks about how this is false advertising in the way that the product they are promoting isn't causing their "perfect" look. It also causes a lot of women to feel pressure on themselves to look this way. These advertising campaigns can give a false hope to viewers it targets.
The following image is featured on the article showing how a dove campaign has retouched a photo taken to gain the perfect skin look.
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