I have recently found this online article which talks about the changing images of women and beauty. I found the article ran well with what I want to achieve in my recent edits. Here are some bits of information I found useful...
SEXISM IN ADVERTISING
"Ads in the 1950s most commonly advertised wives being completely controlled and influenced by their husbands, feminine products to help impress their husbands, cleaning products, and endless cooking and references to the benefits of staying in the kitchen."
The actions of the women and how the men in these advertising campaigns around the 50's shows how women used to be used as domestic objects. This is a different kind of manipulation that I'm looking into. My edits look at how the editors of magazines retouch the faces of these women to create a "perfect beauty", whereas at this time the women were physically manipulated to be only for domestic needs. Now women have a lot more power and social worth.
TRANSFORMATION OF BEAUTY
"Society’s interpretation of beauty has significantly changed over time and will always continue to change"
Women are not coming up with these beauty and style decisions on their own, however. The media and advertising plays a huge role in influencing what women view as “beautiful”. Flooding women’s brains with the tan, tall, slender bodies of modern models is a tactic the media uses to keep society up with the times. If a certain image is repeated enough through television, printed ads, movies, commercials, billboards, etc., society will accept this image as the norm and copy it (Alice, 2010). In conclusion, as society transforms and changes over time, our image of beauty will subsequently continue to change as well.
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